The Good Stuff
Everything I do, I do it for you internet people. This is my blog about it.
Branding
This blog entry is here to serve two purposes. Foremost is an enormous thank you to the incredible Heath Howes, aka Warlock Macros Black who has helped me by creating new brand logos for this website and my YouTube series. His work is amazing and he was easy to work with completely exceeding my expectations. All of this, of course, dovetails into my secondary purpose today of showing you the new logos and providing a brief overview of my branding process as it sits currently.
I benefited from classes on Hubspot and recommend them, especially if you're in a position to really make SEO optimization a priority. I only snagged pieces of what I wanted from those classes and I still think it gave me a huge boost/refresh in skills to help get this project moving.
In March of last year, when a lot of us began to think about new life models, I started Dungeon Barkeep and TTRPG Pickup Con. This benefited from some of the essentials of the SEO process that Hubspot talked about. It also started the process of gelling a thought I've had for a while.
What's the big idea? Unifying my production projects under one banner! This lets me promote them all more easily, communicate about them clearly and save money on web hosting. Yay! To do this, a brand needs identity. You need something about which you want to have "authority". Which is to say; something your posts could center on and that people will link back to your site about. In my case, The Indecisionist is about trying things and enjoying the process of finding out what works when the stakes are low so that when the stakes are high, I’m ready.
I borrowed a term from the IT world to communicate this , "iterative development". Iterative development in web design and programming is a practice of releasing a version of a product with the understanding that you will continue to refine the work after that release. I’m using it to indicate that I am continuing to test multiple iterations of the same process for achieving results. For example, I have been iterating different live stream methodologies through the Dungeon Barkeep project with the intention of ensuring that I can confidently produce more polished streams for projects like Starlight Radio Dreams where patrons have paid for the experience and the burden of professionalism is higher.
So, I've made slow steps towards this goal and thanks to the last little kick from the estimable Warlock Macros Black studio, I'm ready to take the big step. To reveal new logos and start sticking those logos in their relevant appropriate locations. This should also help to establish a difference between the projects I produce as distinct from the project where I am the producer in a larger team. So, To make a distinction the following projects are Indecisionist productions, TTRPG Pickup Con, The Dungeon Barkeep and Time 2 Party. I create Starlight Radio Dreams and the Shanty Shipwreck Show alongside amazing teams and those projects are featured on the Indecisionist website for cross promotional purposes.
This brings us back to the big piece of business for this announcement, the logos. Heath went above and beyond in re-working the logo that Tabitha Burch originally created and I clumsily digitized. His elaboration on the existing piece is stunning, beautiful and clean. He achieved this with minimal direction and I am beyond pleased with his work.
He also built a logo from scratch for the Indecisionist brand. This will serve as a logo for the website as well as the brand mark for unifying the products I put forward.
Again, with very little direction he created something so elegant yet unfathomable that I would not have even thought to ask for it. This logo combines three typographical marks in a calligraphy inspired style. The intention is to evoke a question mark, ampersand and exclamation point to stand in for “What And Wow”. While I focused on these marks and a pile of other symbols and cues envisioning some mess of symbology to try and communicate the breadth of this brand, his instincts took him in the perfect direction to create this moving and clear mark. I am thrilled. Please enjoy these and look for them to start cropping up all over the place.
Please check out Warlock Macros Black the next time you need a logo, design or commission. I also happen to know that he can hook you up with a saddle, should that strike your fancy.Check out his freelance profile on Twine: https://www.twine.net/MacrosBlackHis Portfolio website: https://www.heathhowes.com/logo-design.html Follow him on Instagram @Warlock_Macros_Black.
I Am Proud of Myself
I want to take a moment to talk about two things I’m working on at the moment. TTRPG Pickup Con VII and a collaboration with fellow YouTube channel, BadAstra.
TTRPG Pickup Con has been going on since mid last year when I first put together an event that was as close as I could get to the glut of gaming events I loved from my college’s Science Fiction and Fantasy Association (BSFFA). It is part endurance gaming ( we called it Dairyland and it was amazing ) and part organized game clearing house. The idea being that people who want to run games always have trouble getting the group together to try something new. Heck, it’s a challenge to get a regular group together on an ongoing basis. Furthermore, there are always plenty of people who want to play but don’t know anyone to run a game or maybe the specific game they want to try. This event hopes to solve that.
I first put this thing together before branding myself, building my own website and producing content from here. So, it had its own website and everything. Well, this month I’ve brought it into the fold, as it were. TTRPG Pickup Con is now produced by The Indecisionist. What does that mean? It means I moved the website and domain over to this website. This website is the place to go for the Dungeon Barkeep, my VO reels, my photography and now TTRPG Pickup Con.
This event has attracted almost 140 players and 20 game runners since its inception. Those are not huge numbers but all those folks have had a chance to meet each other, play games and make new friends. ~160 people making new connections even though there is a pandemic sounds like a victory to me. To make matters even better, I think this one is going to be the best yet. The numbers are already looking good. We have momentum and (as far as I am aware) there aren’t any major conflicts to derail this one.
What was the point of all that? I’m proud is what. I’m proud that people like it. I’m proud that it's still sustainably working with just a little bit of upkeep from me. It’s cool and it can scale 100x before it will become unwieldy to administer. That means I can keep it free for the time being and I don’t have to worry about getting sponsors (though I’m open to them) or setting up a transactional ticket situation.
Speaking of pride, I am proud to have been approached by a dear friend for a collaboration between our YouTube Channels! This is my first channel collaboration and it has been so much fun already. I am working with the team over at BadAstra who are making great science educational videos including ones on stellar death and why the sky is blue. You know, easy stuff. Their video essays are delightful, funny and (as a space nerd) really fascinating. They also have some really fun characters to bring disdain for late stage capitalism, art projects, pop culture references and poor choices into the mix. That’s my jam.
I got to design cocktails and a mocktail based around the characters and their tastes as well as one for the channel as a whole. We’ll be releasing them in two live streams and two edited videos. Eris and I will be tasting what space smells like on 1/8 live at 8:00 PM central on the Dungeon Barkeep channel. Astra and I will be talking about PH, combustion reactions and… guava nectar on 1/15 live at 8:00 PM central again on the Dungeon Barkeep channel. Science Tommy will relive his choice to drink glow stick fluid on 1/22 on the BadAstra channel. Finally The BadAstra team are going to put it all together for a supercut to be released on 1/30 again on the BadAstra channel.
Check out the calendar for easy reference of when things are happening and where to find them.
Growing Experiences
October was a month of growing experiences. This is not to say that this entire pandemic year hasn’t been a rollercoaster of challenges, solutions and fresh challenges. It certainly has. That said, October was a crucible. On the upside, when you put things through a crucible, you get a more pure result in the end. I’m gonna hold onto that metaphor and hope that it pays off.
I made it to 100 subscribers on YouTube at the end of September. That was my first goal for the platform as it meant I could update my URL on the site. It finally did and you can find the channel at youtube.com/c/dungeonbarkeep which is a huge improvement on the random string of characters I had previously. I’ve set my sights on my next benchmark on my way to making something of this channel, 500 subscribers. The actual benchmark for YouTube status is 1000 subscribers but I’m not in it for that sweet monetization. So, for me 500 seems like a good next goal to look to. When I get there, I’ll be adding Chicago’s favourite liquor to hate, Malort to the silliness there.
It’s been a really fun project. I’ve added a couple elements to the most recent iterations; green screens, more cameras and weekly bonus cocktails.
Green screens
What did I do? For starters, I bought a green screen on wish. Because part of this experiment is to see what you can do with budget gear or things that you have lying around, I didn’t want a fancy greenscreen. The other thing to know is that I ordered the green screen in question months ago and had it sitting un-opened on a shelf in my office. When I decided to add a green screen to the experiment, I opened up that shipping pouch to take a look at this thing. I was shocked to find how far off from the standard chroma key green this piece was. It is also made of the kind of crummy plastic fabris you might expect for tablecloths or mid tier re-usable shopping bags.
What have I learned about using a green screen? I’ve learned that while often you will see the advice that you can get away with one light but you want more than one is maybe a little optimistic. This is especially true if you're trying to work with a budget green screen and a corner. I’ve put up my green screen in two spots in my apartment so far and both of them have involved putting the green screen up in a corner. I cannot overstate how much I have become convinced that this is a bad idea. The crinkles in the corner cause problems for the chroma key filter and it’s a challenge to light evenly. If you're reading this for advice, take that as a piece of advice worth listening to, put the screen on a flat wall if you can.
I also had to do a lot of steaming for my green screen because it came wrinkled and the one I have isn’t fabric so much as it is a sort of plastic material. This makes it challenging to press. It’s another thing to think about as you’re getting into your green screen adventure.
As I’ve said before, I’m all about developing through iterative changes and this was a great example of how that works over time. I think if you watch the videos I’ve been releasing in order, you’ll notice that the background is getting slightly better step by step. This is from repeated pressing and moving the lights around. I finally changed my camera angle to just the flat wall behind me for last week and I’ll be tweaking from that for the filming I’ll be doing today. I’m pretty happy with the recent stuff I’ve been getting so I think I’m close to the end of the progression for this setup.
More Cameras!
If one camera is good, three must be better, right? If your answer was maybe, you got it. The biggest problem I’ve been running into is that the computer does not seem to be able to consistently run all three cameras. I’m not entirely sure why this is as it works sometimes So this will be my primary troubleshooting issue for the next few editions of the live stream at least (I only use two cameras for the pre-recorded episodes). If any of you out there know why I might be having trouble with a third camera, please let me know.
The cameras are an Amcrest HD, Logitech C210 and Logitech C920. I’m amazed to say that the Amcrest has been the most robust of the three. It works most reliably with the green screen setup and has so far not been one of the cameras to cut out in the multi camera setup. I do wonder if there is something about the Logitech cameras which causes them to feedback on each other.
Why three cameras you might ask? Well as this is all about upskilling, one of the big things I want to be able to do is seamlessly switch between multiple camera angles while running an emceed live stream. Whether I’m leading a webinar, playing host to a Starlight Radio Dreams live stream or helping to run a meeting this is a skill in OBS that I need to have honed to a sharp point. I’m also learning that the OBS audio settings can get all kinds of messed up based upon how this is done so knowing the things to watch for has been very helpful as I continue building those habits.
Weekly Bonus Cocktails.
This one is for YouTubers especially. As I started this as a livestreaming project, I hadn’t really intended to do a lot of edited video. I’ve never been good at editing video nor have I enjoyed it. What I’ve learned is that my pre-recorded pieces were performing much better in the long run than videos which had started out life as a live stream. I also enjoyed being able to design a cocktail and edit the video in hopes to be about 10 minutes long or less. This means setting things up ahead, making sure I have stuff to talk about and then the dreaded editing.
If you’re thinking of doing something similar, I cannot recommend enough that you build edited videos into your content creation plan. It’s been rewarding from an analytics standpoint and it gives me videos I can be a little more proud of in perpetuity.
As this post is getting a little long I will leave you with one last thing. I had been using the Windows native video editing software for my first few videos. It worked fine but it lacked a lot of fitness and capability when it came to transitions, finding an exact spot in an audio track for overlay and especially in getting an audio track to fall into place where you want it. I did a video of a tea kettle boiling and used one of my best mics to give a full ASMR experience. I ended up having to scrap that audio entirely because I could not get it to line up for the life of me. Incidentally, that is one of my best performing videos to date. People really wanted that content for some reason.
Then a dear friend, Carl let me in on a secret. The program I use for editing my podcasts (which he recommended to me in the first place) can also edit video. My life is changed. I was able to edit my most recent video in easily half the time if not less and that includes the time I spent learning how to use the plugins and settings. If you use reaper for audio (and if you don’t you should) this is a game changer. Carl recommended this video (https://youtu.be/-n0V_KnXbRA
<https://youtu.be/-n0V_KnXbRA>) to start and I’m going to chat with him about using more of his recommendations for a future blog entry as I get into this.
An Arguement for Ingenuity
Hello Aether,
If you ask “What do I need to have to make a livestream show”, I will answer determination. Just a few weeks into this I am definitely learning that when it comes to getting things to work, there is not one solution and honestly, that’s the most exciting part. I didn’t want to buy any extra gear until I had to. That means kit bashing and improvising.
If you look at the photo, you’ll see that I have converted a ring light designed for cell phones to hold the HD webcam. The ring light is also serving as a makeshift prompter board, something I desperately needed for the intro/outro and variables I use for the framework of my show. The prompt board was cut from a Chewy box thanks to a delivery of litter that day. Clear packing tape is holding it on and in place.
The tripod was borrowed from my photography kit and is doing great since the ring light stand was a little short. A previous iteration meant just putting that stand up on a stack of board games. The tripod has made a nice change.
The microphone pictured is a Blue Yeti which thankfully has a drilled hole for a standard microphone stand like the one I happened to have thanks to Starlight Radio Dreams’ production gear being stored mostly in my home office. If you look carefully, you’ll see that I have also used the desk stand on the Yeti to hold an old logitech webcam. This dangled over the tabletop and served as the camera B for dice rolls. There is also a small pen light tied there should I need to illuminate the dice.
There are so many ways that this could have been achieved and if you can here looking for advice on how to get started. Maybe you are reading this months from now when I’ve really got myself settled in. I hope that then as now, my biggest takeaway from this stage of the production is to start with what you have. I’ve been using these tools for teleconferences, slack meetings and online RPG gaming sessions regularly, this gave me a head start knowing how they would work for me and what their limitations would be. If you’ve got the money on hand to buy a DSLR camera, Capture Card, Microphone and USB interface, more power to you. Those are the right tools for the job to be sure. It can be done with less. You, like me, can upgrade as you go.
In Other News:
It’s been a busy week here with all manner of releases. If you’re ready to get into the Halloween mood, Gateways’ current series of stories about vampires has been a delight and two more dropped this morning. These stories in particular were a lot of fun to assign to actors for reading and I’m really happy with the work they sent in. ”What We Do in the Cosmos” - by Alex B Reynolds read by Ryan Bond
“The Left Hand of Death” - by Terry Galvan read by Courtney Lynn
Starlight Radio Dreams also released a bunch of content this week. Three different shorts between Thursday and Sunday. There are all from the July Live Stream show ahead of the second act which will come out on Thursday of this week.
“The Batchelor” - by Kat Evans and Sam Locke
“Locked Down” - by Ansel Burch
“Fash It and Forget It” - by Jared McDaris
In recognition of the passing of Supreme Court Justice Ruth Bader Ginsburg, Lauren and Brian at Transatlantic History Ramblings produced a special episode and my wife and I were offered the honour of reading some quotes from her long and storied career to contribute to the episode. They have a fun show which I would recommend checking out anyway but this episode is especially worth a listen as we reflect on a long career on the bench.
On Saturday I released a new video to the YouTube Channel in which I introduce a new liqueur which will be added to the variables for the show. This one was a gift from my friend Josh Ballard from a bottle he brought back from Mexico. I’ve got another prepared and I think a few more additions will be coming soon. I am looking forward to seeing what gets added to the rail next.
The Best Laid Plans
There’s always more to learn. That’s especially true when you’re actively trying to learn things. So, it was no surprise to find that I hadn’t taken something into account in my excitement to get a second iteration into the books for this project. YouTube does not allow posting from a phone to their direct live streaming service at my current subscriber count. As a result, I pivoted. We can try again when I hit 1000 subscribers.
The upside of this is that we jumped straight to a much higher quality production. I used OBS to build a set of scenes for all of the drink variables I have. This meant that the audience could now see all the variables as we went.
https://youtu.be/crBHluVCsYM
It was pretty basic but I think it made a big difference. It also allowed me to jump straight to using a proper microphone and HD camera. The results were pretty clear. It was a step up and, honestly it’s where I was headed anyway. You can watch the video below to see the improvement in flow and visuals.
One of the big things I’m slowly building is a board for all of the prompts I need. This will put all of the variables and the outlines for the opening and closing where I can read them more easily. For this last episode, I was counting on the on screen text to prompt me but it was too small to be easily legible in the moment which led to some fumbling.
Gear used:
Lenovo Yoga Thinkpad
Amcrest 1080P webcam- AWC201-B
Blue Yeti microphone
A cheap ringlight, camera tripod and my home bar.
New Project: Dungeon Barkeep.
Hello Aether,
It's been a minute, so let's break down a couple things. I was laid off in the middle of August from the job I'd held for almost five years. This is, of course, terrifying. That said, of the things that have happened to people so far just in this year, I consider myself fortunate. I will find another income stream. I am resilient, skilled and privileged to know that I can survive this.
So, when the going gets tough; the tough get going. I'm taking this opportunity to stretch some muscles and build strength. I mean that mentally, of course. Sweating and I have an adverse relationship. This brings me to the main point of this update and something which I intend to make many updates on for the future: The skills I'm gaining and how I'm gaining them.
Livestreaming:
This week was live stream #1 for a fun/growth project that I'm calling "Dungeon Barkeep". I gave myself a simple, structured format that should be pretty helpful for keeping the pieces moving and giving me plenty of things to talk about. That's the easy part for me. The hard part comes from the tech and making it do what I want.
For week one I kept it simple. I used my phone and only it's native capabilities to stream straight to Facebook. I'm using a Pixel 2xl. If you'd like to see and hear the results, please see below.
- https://youtu.be/InEPK1BUpPk
Obviously, this is okay for some applications but for a professional looking live stream, it's not going to cut the mustard. I knew this would be the case. I've done one live stream like this before with similar results. All the same, we're doing something like science here. So, having a baseline was important to me.
There are a couple major limitations to doing a live stream with even the amazing tool of a modern smartphone.
The microphone is directional so the audio can lose you if you move to far to one side. This means facing the camera is even more essential than it might otherwise be.
The best part of live streaming is the comments. This necessitates using the least robust tools on the device to make the video unless you have a second person. This was filmed using the selfie camera and whatever microphone is on the front of the device.
If you review the footage, you'll see that the resolution is not super great and this is largely because the much better camera is sidelined for this purpose.
Some technique I had reinforced for me:
Something I already knew was that I like t have the clearest outline at the beginning of the piece. That way, you start strong. I turned on that camera and the intro I had planned fled from me, as I should have known it would. I got cocky. So, learning point #1: don't get cocky.
Have everything on hand at the beginning. This should be obvious but in the bustle of the day, I did not end up moving every ingredient into easy reach for the piece. This meant leaving the frame for longer than I should have. Therefore, learning point #2: Have what you need right next to you.
What am I going to try next?
I'm testing some new gear which I bought for the live comedy show I produce. We already have an amazing audio setup and I wanted to make sure that the people at home would be able to hear all of that awesomeness. At the same time, we are going to be limited to something like a phone as the basis for our live stream video and posting through to the home viewers. In consultation with our amazing technician TJ at Sweetwater, I settled on the iRig Stream from IK Multimedia. I'm going to use this to hook up a Zoom H6 to the phone. Hopefully this will simulate the situation I will be dealing with once I have a live show to stream again. Once I'm comfortable with that situation, I'll move past phone based streaming to something a bit more robust.
I am going to try this setup streaming directly to YouTube. I'm a little concerned I will lose some viewership by not just being right in front of folks on their social media streams but in the end, YouTube has a larger reach (I think) outside of my immediate circle and eventually I hope that I can expand the circle of people who take in my media. My Facebook connections have been great and supportive during this process and I think they will bear with me for a week or two while I am exclusive to one format or another. Once the phone only testing is done, I'll be able to stream to multiple locations simultaneously much more easily. I am also trying an app that may let me post to two at once from the phone. We'll see if that gets incorporated into next weeks stream.
Finally, I am taking a class in SEO from HubSpot. It's only a beginning and I know there is a lot more SEO than a free class will give me but if I am going to make it out there in the internet, it is becoming very clear that I'm going to need this skill.